What: Out of Home Campaign for The Alzheimer's Association
Why: To create an awareness that the organization exists for those that have questions, and those who need resources or support.
How: By rotating the vinyls every two weeks, this campaign would employ a tease and reveal effect. As consumers would drive their same daily routes the message would disappear, similar to the thoughts and mind of someone suffering from the disease.
What: Out of Home Campaign for The Alzheimer's Association
Why: To create an awareness that the organization exists for those that have questions, and those who need resources or support.
How: By rotating the vinyls every two weeks, this campaign would employ a tease and reveal effect. As consumers would drive their same daily routes the message would disappear, similar to the thoughts and mind of someone suffering from the disease.
