What: Out of Home Campaign for The North Carolina Zoo
Why: With the several new baby chimps and gorillas, the Zoo wanted to share all the cuteness
How: By combining static and digital billboards, the public became engaged with the campaign by sharing
their very own "silly faces" on twitter. With an overwhelming amount of tweets, the campaign was a huge success. The Zoo had to turn people away on their opening day due to volume. Who: In collaboration with Tim Rebich and Pearson Cunningham.