North Carolina Zoo

What: Out of Home Campaign for The North Carolina Zoo
Why: With the several new baby chimps and gorillas, the Zoo wanted to share all the cuteness
with everyone.
How: By combining static and digital billboards, the public became engaged with the campaign by sharing 
their very own "silly faces" on twitter. With an overwhelming amount of tweets, the campaign was a huge success. The Zoo had to turn people away on their opening day due to volume.  Who: In collaboration with Tim Rebich and Pearson Cunningham.