What: Customized Dunkin' Donuts box with "donut" charts speaking to consumer habits. Why: The local Dunkin' Donuts operator's had their annual meeting in the Adams office. We decided to take advantage of their presence and show them how OOH can fit into their media strategy. How: Beyond the clay donuts, we created fact coasters for everyone's Dunkin' coffee. Our efforts were well worth it as a couple of the operators are now buying OOH in the market of which we are doing the creative for.