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The Exhibition
What: Promotion and on-site signage for the Adams Outdoor sponsored American Advertising Federation luncheon.
Why: The purpose of the luncheon was to educate the audience of the relevance and impact out of home advertising has the potential to have.
How: After constructing mini billboards and and sewing costumes for them, we photographed the glamorous structures. The whole event became and "exhibition" of the medium. It was only right to make floral center pieces for the tables about of vinyl.
Who: In collaboration with Tina Rataj and Nick Berard.