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Hendrick Honda

 

What: Hendrick Honda's tailgate activation lot
Why: Hendrick Honda is extremely involved with the community and heavily supports youth athletics. To bring recognition to their generosity and engage with consumers, Hendrick bought an activation lot adjacent to the Carolina Panther's stadium.  
How: Throughout the season, Hendrick was raising money through selling raffle tickets for a new mini van. As the season progressed, there were boards that flipped like an old score board and a yardage count that tracked dollars raised.